China’s Booming Eco Beauty Market

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Gaining a Perspective of Possibility for Health and Sustainability in the world’s second largest market – brought to you by Greening Beauty

[press release] August 2011 – Join LOHAS Asia in Shanghai from September 9-14 to unravel some crucial insights for the health and sustainability market in China.

Helping suppliers and attendees to the Eco Lifestyles Fair 2011 to fully understand their new consumer before the fair, The Wellness Works, Asia Pacific LOHAS, Greenovate, Hotpoint Consulting and LOHAS Online have designed a program of tours, workshops and strategic meetings over four days so that attendees can meet like-minded multi-national executives cross category who will learn with you and listen to showcases of small LOHAS companies currently in the market.

Co-hosted by LOHAS China Country Manager Amena Lee Schlaikjer and Adam Horler, President of Asia Pacific LOHAS Pte. Ltd., attendees will be well prepared for the Eco Lifestyles Fair having gained valuable key insights into new behaviours and touch points:

·      Who is the new LOHAS consumer and what are their values and concerns?
·      What can you do as a company to take advantage of this new market?
·      Is it more challenging to develop sustainable practices here in China?

  • And finally, most importantly, how to make a difference!



THE LOHAS Asia and NMI research on China from January 2010 questioned 1,000 consumers across the five cities of Beijing, Chengdu, Dalian, Guangzhou and Shanghai. Results showed that 88% agreed that it is important for companies to be mindful of their impact on society. With China having overtaken Japan as the world’s second-biggest economy, the LOHAS consumer demand is on the rise month by month and there is an urgency for the market to respond.

For more information see http://www.the-wellness-works.com/wp-content/uploads/2011/08/LOHAS-in-China-INSIGHT-TOUR2.pdf

Amena Lee Schlaikjer
Wellness Innovator
Amena went full circle after living in Shanghai as a baby having moved to different cities in Asia and Europe every 2-3 years since birth. She decided to combine her studies in Asian Economics and Fashion Merchandising from Columbia and F.I.T to work on marketing and operations projects for small boutiques in New York and Shanghai, building an expertise in the Health/Beauty/Lifestyle sectors.  She worked on the launches of Vogue, M.A.C and Zagat Survey in Shanghai before being lured by the innovation world to help open ?Whatif! ‘s first China office and growing the team to 20 people.
She has since moved on to start her own initiative called THE WELLNESS WORKS, crafting ideas and events that inspire others towards living healthier.  She is the acting Shanghai manager of Asia-Pacific LOHAS where she gets her much of research and support and works with several creative teams on ad hoc projects that colour the world of wellness.
Frequent traveler, known ‘hustler’ on occasion, and fond of diving, archery and yoga, she lives in Shanghai with her husband and two cats, Sheba and Spirit.

Adam Horler
President, LOHAS Asia
Having charted a highly successful career path through the likes of P&G, L’Oreal, red earth (Esprit), AS Watson and Molton Brown (Kao), Adam decided to leave the “comfy armchair” of corporate life in Nov 2008.
More than half his business life has been spent working in Asia, moving to Hong Kong from England in April 1998 and then to Singapore in Sep 2006. His corporate travels have taken him all over Asia; from the capital cities to the countryside; from mega malls to the smallest regional wholesale markets; from Japan to New Zealand to India; all in search of the Asian consumer and what makes them tick.
Asia-Pacific LOHAS is the result of his journey, a regional social enterprise seeking to educate millions of consumers that consumption can be done in a better way and helping facilitate the growth of the LOHAS business community to serve these consumers.

About ECO LIFESTYLES 2011
Already described as the ‘largest and most comprehensive eco exhibition in China’, the event will be held at the Shanghai World Expo Theme Pavilion from 15 to 17 September 2011 and will bring together eco-friendly companies and green brands. It also aims to grow China’s LOHAS (Lifestyles of Health and Sustainability) market, by educating consumers on the benefits of eco-friendly and green products, as well as encouraging green and eco-friendly lifestyles.
To do so, concurrent activities and special pavilions for the consumers and the public include the LOHAS One-stop Eco Home, the Green Transportation Hub, the Green Kitchen, and the One Million Signature LOHAS Day Event.
Click on www.ecolifestyles.cn/en <http://www.ecolifestyles.cn/en>  to see more details of the event.

ECO LIFESTYLES 2011 is supported by the Shanghai municipal government and organized by Shanghai Municipal Commission of Commerce, Shanghai Municipal Education Commission, Shanghai Municipal Agricultural Commission and China Trade Promotion Committee.

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