Stella’s New Fasion App: The app contains an article on artist Barry Reigate, whose drawings are also featured on the homepage of the newly redesigned Stella McCartney website, an indepth look on Land Art today, a medium that uses nature as inspiration, All this and News, Videos, and photos from recent events and presentations.
The Ipad App features original content about the World of Stella McCartney. The launch issue features a “What’s News” section highlighting the latest updates about the brand, including a first look at backstage at the recent Summer 2011 show in Paris and an exclusive performance by Pharrell Williams and N*E*R*D at the after party. Editorial stories such as: “Stella’s Diary” on the day of her Spring 2011 presentation in New York consisting of an animated collage by artist Jeremy Kost; the debut of “In the Park,” a video directed by Alasdair McLellan with music by Brian Eno with Dree Hemingway in the most iconic looks from the Winter collection.
Interactive stories include an interview with the world’s tennis number 1, Caroline Wozniacki, the face of the Adidas by Stella McCartney tennis collection and a fun and playful story on the recently launched Stella McCartney Kids collection by Ryan McGinley.
Bonus: You can even get your own Farabella iPad Case: