Green Innovation Institute Rocks The Cradle2Cradle Crowd

(Mountain View, CA.,) “California is the perfect birthplace for this Institute, but ultimately its reach is global, and it has been our long-held wish to see the principles of Cradle to Cradle applied globally,” said William McDonough, co-founder of the Green Products Innovation Institute.

…for a safer and healthier world for ALL children of ALL species…

“Even before Michael and I wrote Cradle to Cradle in 2002, we have wished and worked for a safer and healthier world for ALL children of ALL species. That world is not just a wish anymore-it is here now, thanks to Gov. Schwarzenegger, the donors and supporters of the Green Products Innovation Institute, and the people of California,” continued McDonough.

GPII will work to advance the framework outlined in the book “Cradle to Cradle,” authored by architect and designer William McDonough and Dr. Michael Braungart, co-founders of GPII.

Governor Schwarzenegger announcing first-in-the-nation Green Products Innovation Institute. From left to right: Schmidt Family Foundation President Wendy Schmidt, YouTube Co-Founder and Chief Executive Officer Chad Hurley, Governor Arnold Schwarzenegger and McDonough Braungart Design Chemistry Co-Founder William McDonough.

Photo Credit: Justin Short

GPII will help transform how companies design, manufacture and use chemicals – driving a new era in research, innovation, economic growth and competition in the green chemistry sector.

“This Institute will revolutionize the way we design products and serve as a benchmark for those who aspire to set new standards of environmental and human health and safety for all products sold in California,” said the Governor of California.

In More Breaking Environmental News Today:

West Coast Governors’ Agreement on Ocean Health

The Governors of California, Oregon, and Washington today released eight issue-specific work plans to improve and sustain the health of the three states’ shared coastal and ocean resources and the communities that depend on them.

More On GPII: The Institute will help implement this framework by working with industries to create cleaner water and eliminate the concept of waste while creating healthy products.

“California has the most comprehensive Green Chemistry program in the world, and our leadership in ensuring the products we use every day are safe for our families and environment has resulted in the Green Products Innovation Institute choosing to headquarter here in California,” said Governor Schwarzenegger.

Nationally-renown design consultancy firm, MBDC (McDonough Braungart Design Chemistry), has given the certification mark along with the Cradle to Cradle ® protocols to the Institute, which will now be responsible for certifying products. Companies from a wide range of industries have already demonstrated the viability and benefits of designing products according to the Cradle to Cradle framework, such as Herman Miller, Shaw Industries, Ford Motor Company, Aveda and Method Laundry. To date, more than 300 products and 90 companies have engaged in the Cradle to Cradle certification (CM) process.

Governor Schwarzenegger has made California a leader in green chemistry and in 2008 signed legislation to establish the first green chemistry program in the United States.

Speakers at this morning’s event included California Governor Arnold Schwarzenegger; William McDonough, Co-Founder of the Institute; Michael Volkema, Chairman, Herman Miller; Chad Hurley, co-founder and CEO, YouTube; Vance Bell, CEO, Shaw Inc.; Matt Petersen, Executive Director, Global Green; Professor Martin Fischer, Stanford University  : www.gpinnovation.org.


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